With the significant increase in the number of people using messaging apps today and the enormous user base of Facebook, it would prove to be absolutely beneficial to add a Facebook Messenger Chatbot to your Magento store to engage with and service your customers who use Facebook. Chatbots serve as a powerful tool to enhance engagement throughout the customer journey, from brand awareness, to conversational commerce and every step in between.
Facebook Messenger claims to have recently hit the much coveted ‘billion’ with 1.2 billion users on the platform. This is naturally because the platform is easy, engaging and convenient to use. This is exactly what the Facebook messenger chatbot would do for your store. It would allow your customers to perform simple tasks like looking for a product, adding products to favourites, buying products, etc. easily.
What is a Facebook Messenger Chatbot?
According to Borisov’s definition, “A chatbot is a computer program that is capable of having a human-like conversation with a user by receiving and sending text messages for the purpose of automating a business process.” A messenger bot is a piece of software that uses artificial intelligence (AI) to automate tasks and converse with you. Bots use AI technology to understand your question, find the right response, and deliver it in as conversational and “human” a way as possible.
Facebook has developed a Chatbot program for its messenger platform that allows businesses to enable virtual communication with their customers. The Chatbot will be replying to your customers on your Facebook Page which will open up an engagement channel for your business.
The main advantage of using Facebook Messenger Bots is that Facebook Messenger is one of the most widely used apps in the world, with 1.2 billion people active each month.
The second major advantage is that more and more users have started using Facebook as a medium to get in touch with the brands. Currently, more than two billion conversations are exchanged between businesses and users each month.
According to Kemal El Moujahid, the Product Manager for Messenger Platform and M at Facebook –
“According to Flurry Analytics, time spent on social media and messaging increased a staggering 400% last year. Businesses are starting to realise that they need to communicate with users where they already are, and that chat provides a superior experience: email is spam-my, text is very limited and phone calls require someone’s undivided attention. Whether you are a CMO trying to acquire a user base or increase conversion, or a VP of Customer Experience looking to improve customer care, you will reach and be reached by your customers on messaging apps.”
Some brands are already making the most of Facebook messenger bots to communicate with customers and prospects and expand their business like, Disney, CNN, Burger King, Hyatt, Uber and HP. These are just a few of the many companies that have begun using Messenger Bots and the list is constantly growing.
What do I need it for my Store?
Facebook Messenger chatbots have a huge potential, given the large number of Facebook users. Having a Facebook messenger chatbot means having a chatbot for over a billion users. Apart from this, there are also other major advantages, like –
- Ability to connect with users 24/7.
- Reduce the friction of serving more customers with meaningful and service-oriented interactions.
- Engage customers in a personal and friendly way.
- Chatbots have a broad appeal for customers due to efficiency and ease of interaction.
- Broadcast any kind of deals or promotional messages to facebook users who were active on your bot at some time in past, and much more.
How to Get a Facebook Chatbot for my Magento Store?
We have a Facebook Messenger Chatbot Extension for Magento 2 that will help you create your very own Facebook Chatbot for your store and that chatbot will interact with customers and answer questions on your behalf. Note that this extension works only with Facebook Messenger platform.
Messaging apps have become popular sites for people to interact. By being present in the users’ favourite spaces you will increase the engagement, popularity and relevance of your store and also improves customer relations and helps customer service management at a lower cost compared to the human manpower.
If you have any questions or want more information on Facebook Messenger Chatbots Extension or how to use it, you can send us a mail at firstname.lastname@example.org or contact us here.