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Basic Magento 2 SEO botches that you ought to keep away

Homepage titled “home” – The Homepage of any website is the most important page in terms of link equity and also as it can help you rank for the most important keywords you are targeting. So, you should not have its title saying “Home page” as it doesn’t describe what your website is about. Instead, you should keep keywords with high search volume or keywords related to the products on your Magento Store. It will help to improve the SEO of the website to a large extent.

Importance of Robots.txt in SEO –  It gives instructions to web robots about the pages the website owner doesn’t wish to be ‘crawled’. For instance, if you don’t want your images to be listed by the search engines like Google & Bing, you can block them using the robots.txt file. It helps search engines to reach the right pages you want your target customers to explore and take action by purchasing on your website.

Robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which sections of the website should not be crawled or indexed by the search engines. The Magento 2 configuration includes settings to create robots.txt file that resides in the root of your Magento installation. The instructions are directives that are recognized and followed by most search engines.

Blocking default layered navigation – Layered navigation or other filtering & sorting parameters are definitely not good for SEO.  However, blocking them with a robots.txt disallow, isn’t the best way to deal with this issue. The reason being that despite whatever you do; they can still be indexed and can’t be crawled. Some use the other way, that is apply Meta no-index, follow on URL with parameters. Well, it is best to avoid both these methods, that is, to apply robots.txt disallow or Meta no index

Robots.txt not blocking the site search results – Disallowing layered navigation through the robots.txt file is a bad practice, however, what you should really disallow is your site search results, or more specifically the /catalogsearch/URL path. Google’s Panda algorithm is known to penalize websites which allow indexing of large amounts of their site search data, because Google doesn’t want to index your site search.

Pointing layered URLs back to category with Rel canonical – Rel canonical was introduced by Google, with the intention to solve the issue of duplicacy of content. However, since layered filters could change the content of the URL (and then they would no longer be duplicates), it was not particularly useful. What you should do to solve this problem is place Meta noindex, follow on the layered URLs and get them out of index when enabling the link to flow through them, through your navigation and product listings to other pages that need rank.

Indexing both HTTP and HTTPs versions of the website – Indexing both versions, that is HTTP and HTTPs on the same URL are typical examples of duplicated content and where Rel canonical ought to be used to combine the duplicated content into a recommended version. If the https version is the favored one (since the https is considered a ranking factor by Google), the HTTP version of the same URL should have a Rel canonical directing it toward HTTPs version and in vice versa.

Missing availability in microdata markup for product offer – Microdata assists Google and other major search engines in understanding the content of your pages and helps them figure out the price, special price, reviews, the value and so on. Also, it is essential for automatic product updates for Google Merchant Center. If the availability markup is missed, neither SERP results will feature the product as “In stock” nor will auto-availability of product updates within Google Merchant Center work.

Wrapping it up: SEO is the one of the most important factor for the success of any store built on Magento . You need to ensure that you have the basic SEO settings right before you go live. Now that you have the checklist for the Magento 2 SEO mistakes, you should take care to avoid these before launching or rolling out the next update of your Magento 2 website. Get a free analysis for your magento website now, contact Team MageCube. You can now easily get your website checked for these common Magento 2 SEO mistakes by our team of experts.